Top Dog Winner Lazy Dog Crazy Dog is reinventing doggie daycare and boarding in Portland.  Its owners, Pete and Jackie McClellan, are also inventing a new language for their industry.  For example, “tommy and taddy,” meaning “temporary mommy and daddy,” refers to them and their eight employees.  The McClellans maintain the philosophy that a dog “is more than a family member.”  Says Jackie, “We treat our dogs like they’re somebody’s kids.  Like they’re our kids.”