Great ideas are often born from both necessity and ingenuity. When an idea is also fueled by passion, the resulting work can look a lot like Yeller Cab, the four-month-old company whose mission is to “create a medium to enhance the well-being of pets and pet owners by connecting them to the care and services they need,” says co-founder and public relations director, Nancy Wolske.

Wolske invited Spot to a ride-along — in the company's eye-catching, yellow Nissan Cube with pawprint stenciling — to see Yeller Cab in action and hear her story.